Our heritage lies in the development of a brand to take advantage of market opportunity. We have developed a brand structure to address the specific sectors we are involved with:

Luxx by Zero: luxury five star hotels
Zero City: upscale city hotels
Zero Style: upscale design hotels
Zero Soul: upscale beach hotels & resorts
Zero City: upper midscale city hotels
Zero Petit: upper midscale boutique hotels
Zero Club: upper midscale all inclusive family resorts
Zero Fun: midscale beach hotels
Zero Lite: limited service city hotels
Tesla: luxury high tech hotels
Brand Partners: with industry partners (including Marriott) we pursue targeted opportunities.